Why Seo Is Such A Popular Topic Of Discussion?

Search engine optimization is one of the most debated and controversial topics on the Internet today. In addition, this is one of the most incomprehensible issues.
In its basic form, SEO Services in Lahore is the act of changing a site to work well in organic and scanner-based search engine listings.
Now, even this quick determination of the search engine optimization point (SEO) can lead to animated discussions about the meaning and purpose of SEO.
So, the question may have asked why SEO is so popular and a controversial issue that causes so much debate within the SEO community and the general Internet population, especially website owners. In my humble opinion, there are 6 reasons why search engine optimization (SEO) is popular, and that you now enjoy.

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If you ask the overwhelming majority of website owners and people in the SEO industry, what is critical for a successful business or website? A large percentage of people will say that site traffic and even more specifically is directed to website traffic.
Currently, on the Internet, the biggest resource for traffic of continuously directed sites are the search engines. Annual database statistics show that about 85% – 90% of all purchases made by individuals on the Internet began as a result of a search engine search, and the vast majority of people who visit sites generally enter through the search engine.
The numbers that are so dominant can not be ignored even by the most adverse of search engine optimization. In addition, since SEO focuses on website optimization for ranking results related to search engines, it is natural that people are interested in the area and practice of search engine optimization (SEO).


Search engine optimization (SEO) is one of the most controversial issues related to website operations. SEO advocates can say that it provides a viable method for websites that can be seen in search engines, which is important for any website that wants Internet traffic today.
However, opponents to SEO’s dislike can also say that many websites achieve high visibility in search engines without using SEO work and that SEO professionals only offer high-cost service work, do not guarantee success of a search engine.
This situation, which has certain merits for the arguments of both sides, leads to heated debates between SEO supporters and opponents of SEO on a continuous basis, which are reflected daily in forums, blogs, websites and newsletters on the Internet, together with magazines and television exhibitions. .
In short, the controversy attracts attention, and you like it or hate it, SEO really generates a lot of controversy. In addition, while search engines play a dominant role in creating traffic from specific websites, SEO is still a popular topic.


Search engine optimization is a multi-million dollar business. Search engines produce billions of dollars annually through advertising. Each year, websites receive billions of dollars for their owners who use search engines through paid ads or organic listings (free) in the search results.
No wonder, with billions of dollars on the table per year, everything that can give a person or company a competitive advantage in the ultra high tempo of the Internet, the world will be a hot topic for discussion and debate .
In addition, due to a combination of perception and reality, search engine optimization is accentuated as the key to increasing online sales, search engine optimization is a very popular topic for decision makers in many companies, providing additional SEO attention in the business world and beyond.


Search engine optimization (SEO) can be described as a modern version of the Wild West. Basically, almost everything can be said or done, because there are no formal standards for the industry in general.

Therefore, in the true sense, no one is really right or wrong with the thoughts, comments or decisions regarding SEO methods. The right or wrong is replaced by what is considered moral, and each has a unique set of ethics. The fact that a person can be considered unethical, another person, can be considered as an honest and determined help. That’s why you have labels like SEO for white hats and black hats in the SEO industry.


Search engine optimization was created as a byproduct, as a result of the development, use and popularity of search engines. Without search engines, there is no SEO industry in its modern form and format.

According to statistics, most Internet traffic is directed to the destination sites directly or indirectly through the search engines, and a very high percentage of online sales is directly related to the visitors of the search engines. Search for products and / or services.

With the dominant role of search engines on the Internet and the fact that the success of search engines depends on the ability to provide accurate and reliable search results to their visitors, successful search engines tend to develop informal relationships with the SEO industry.

Because of this, a certain amount of SEO work on websites, as a rule, helps search engines provide what their visitors are looking for.

For this reason, sometimes the search engines provide SEO information and SEO recommendations to their visitors directly in the search engines.

It greatly helps the SEO industry by putting the industry at the forefront of key people who are interested in organic (free) search results, whose search engine users are looking for something specific and website owners who want to find them. in the results.


Almost no SEO professional will explain what they do in relation to SEO work in detail. Some of them will provide little SEO information, which is mainly done as a marketing effort for SEO professionals in forums, blogs and newsletters.

Even electronic books and books that are sold only explain SEO as generic. Search engine optimization (SEO) is really a secret for the average site owner or people interested in organic search engine rankings.

This mystery causes a high level of interest in the SEO industry and helps boost the popularity of search engine optimization (SEO).

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