In this article, let’s take a look at organic search engine optimization (SEO) and discuss its benefits.
Advertising is a fairly expensive way to increase online traffic and sales. However, with the help of SEO, you can take advantage of your online business and grow it and multiply it without splashing your budget on ads.
Need more convincing to focus on SEO marketing for your business?
Click Here : Digital Marketing Lahore
Here are 5 top reasons why you need SEO marketing for your business in 2019 and beyond.
1) Provides physical and digital advertising costs
2) Long-term sustainability
3) Increase your sales and revenue
4) Customers come to you instead of going to them
5) Enhance your online presence
Reason 1: Saves costs on ads, both physical and digital
Did you know that Facebook generated over $ 40 billion in revenue in 2017, and about 89 percent of that came from digital advertising?
This shows two things. First, there are a lot of competitors bidding on auction-based auction platforms. Second, the costs of running effective ads go up.
In this case, you do not always get what you pay for. You’ll need to segment and target your audience carefully to better optimize your ad budget, otherwise the cost per acquisition will increase dramatically and lower your profit margin.
More Competition on Digital Ads Platforms
How Facebook ads – like most ad platforms – are displayed through the auction system. The highest bidder is the winner. On the Facebook Ads Manager, you can place an ad budget on how much you’re willing to pay (on the day or age of the campaign).
Facebook ads have become less effective beginning in the second quarter of 2017. The emergence of e-commerce led by Amazon CEO Jeff Bezos has seen a surge in e-commerce sites that have emerged left and right.
These sites then use advertising platforms such as Facebook, Instagram and Google Ads, which in turn generate a huge amount of competition up to 2019 this year.
Because advertising platforms often rely on auctions, it depends on the budget you have to spend and because small business owners are not able to compete with large marketing budgets for large companies.
Thus, smaller domain owners compete with many smaller domain owners, making advertising less effective than in the years before 2017.
Physical Ads Remain Just As Expensive
Outdoor marketing, printouts, guerrilla groups and physical advertising are not cheap either – I’m talking about 5-digit costs for a fixed ad.
The estimated cost of marking the wall in four locations for a month will be about $ 39,000. For your ads on train stations, the cost ranges from $ 54,500 to $ 61,500 per month depending on which station you’re viewing. These prices from 2017 to 2018, after the trend of advertising cost, will increase costs in the future only.
Compared to paid ads (digital and physical) with SEO, the latter certainly wins the cost.
For More : Digital Marketing Training
Reason 2: Long-term sustainability
Short-term strategy is not bad compared to long-term strategy. It is important that you have both so you can keep your business at present and in the future.
Search engine optimization (SEO) is great for a long-term strategy and for ensuring sustainability because when you build your website’s SEO process well, there will still be traffic even when you do nothing for the day or the day. Compared to ads, there is a constant need for input output.
The bottom line is all business is getting more sales with a cost effective marketing strategy. Relying on paid advertising alone is unwise because competition is increasing. With SEO strategy and efforts in operation, you have another channel for web traffic without having to compete with large budget companies or pay to see your brand.
For example, when looking for “sportswear for sale in Singapore”, you will see some organic search results (image on the left) and search results for paid ads (image on right).
The example on the left appears on the first page on Google for free, while the example on the right pays for those sites.
The left person gets free website traffic, while the right person pays for each click they receive. Even if someone does not actually buy something from the site, they should pay for that click.
Obviously getting free organic traffic is better than paying for it.
Reason 3: Increase your sales and revenue
Based on the Smart Insights report, 2.5% is an average conversion rate. Therefore, it is relatively safe to assume that for every 1000 additional visitors you receive, thanks to your SEO strategy, 25-30 new clients may appear. The return on investment (ROI) here will be great.
51% of all web traffic comes from organic search according to Bright Edge. By optimizing SEOs, this will increase traffic to your website. Based on the statistics above, increasing traffic means increased sales.
Reason 4: Customers come to you instead of you going to them
Ads are literally digital versions of salespeople who approach you near train stations. You feel disturbed, interrupted, and most of the time – ignore them.
It’s a different world for you by choosing to go to a shop or pick up the phone to call the air-conditioning service.
When a person searches / searches for something, your website appears on Google, and the user clicks on it voluntarily is the main difference here.
According to Think with Google, 39% of Google searches were affected.
It’s much easier to convert people looking for you instead of trying to search for them and sell them. Remember that people do not want to sell them but want to buy things.
Reason 5: Boost your online presence
Good presence online simply means that you can find the things you want to search for.
In a study conducted by HubSpot in 2018, they found that 61% of marketers say that optimizing search engine optimizers and developing their organic presence is the most important internal marketing priority.
For example, you are an employer at the Muay Thai Gym in Singapore. You want people who enter search terms like Thai boxing training; Muay Thai Gym in Singapore; Singapore martial arts to find you.
Improving your search engine optimization (SEO) can help you build a strong online presence for these relevant searches as well as other marketing efforts. Improving your online presence will not depend on a single platform or platform.
Combining SEO, paid advertising, social media, and engagement with targeted communities can help your e-commerce business in the big and large Internet world.
In short, search engine marketing (SEO) can help you save money on physical and digital advertising, help your business be sustainable in the long run, increase your sales and revenue, bring customers to you rather than go to them, and increase your online presence.
With these five reasons, I’m sure you’re excited and ready to start working on your search engine optimization.
For More : Digital Marketing Training