Just when you thought you had found the ideal social network on which to deploy your
You tube Marketing digital strategy, a new fashionable platform appeared; you are forced to rethink your decision.
Let’s talk about YouTube in this article, do you agree? As one of the first social platforms to emerge (founded in 2005), YouTube isn’t just for entertainment. Here’s a fascinating fact about YouTube: it’s also the second-largest search engine in the world.
Google acquired it in 2006 to add powerful search functionality to it. Once you have indeed recognized the importance of this fact, you will be able to do wonders on this marketing channel.
Marketing on YouTube is a great way to increase brand awareness and make consumers feel connected to the products or services being promoted; this can be very useful for new entrepreneurs. In addition, by posting catchy videos, your content will be more likely to gain virality.
Right: You can create eye-catching videos with your Mobile-Phone camera.
False: You have to publish your videos on your professional YouTube channel to promote your products and services.
In this article, we’ve brought you essential tips for deploying a successful YouTube marketing strategy and examples of brands that are buzzing with their video content.
Why Choose YouTube?
Is the YouTube platform suitable for your activity? To answer this question, you need to know if the platform is reaching your target audience. So here are some demographic and statistical segments regarding the reach of YouTube, according to recent studies:
- YouTube has a vast audience; attracting more than 1.5 billion Internet users each month.
- Young internet users tend to spend more time on YouTube. 48% of YouTube users are between 25 and 49 years old.
- Baby boomers also represent an important demographic segment for YouTube: visitors aged 65 and over the number in the millions. They spend an average of 3 hours and 54 minutes using the platform.
- 2/3 of YouTube users visit the platform several times a day.
- 300 hours of video are published per minute.
- YouTube attracts as many women as men, the latter, however dominating the platform more.
- Men spend 44% more time on the platform per month than women.
And when it comes to content and storytelling, the goal of your YouTube videos should always be to inspire, educate, or entertain.
Five tips for creating engaging YouTube content
Plot? As you shouldn’t miss the chance to harness the power of YouTube and its powerful features.
Consider the following tips when setting up your YouTube digital marketing strategy
1. Be regular
It is vital to post at least one video per week to be successful on YouTube. That means being consistent in terms of frequency and timing of publication. Post at the same time each week and post your posting schedule directly to your YouTube channel illustration (the photo at the top of your channel), so viewers know when to expect your content. For example, if you post on Tuesdays at 7 p.m., your subscribers should know. So, you have to commit to producing content regularly.
Invest in right equipment; sound, lighting, and editing software
Wondering where to invest your money? Here’s what to focus on:
Very high-quality sound:If your viewers cannot hear you correctly, they will not exceed the first 30 seconds of your video; all your efforts will have been gone in vain.
Excellent lighting:Lighting is the difference between amateur video and professional video. But don’t worry – you don’t have to go to great lengths to get great sound and great lighting.
Powerful video editing software:A subscription to Adobe Premiere is still Required Because It is the most powerful and user-friendly video editing software available today – knowing that I have tested ALL software imaginable during my career in the television industry. Adobe Premiere also has all the features you need to make your videos look professional.
3. Optimal video duration
What is the ideal video length when posting to YouTube? You can keep your audience engaged and interested for 3 ½ to 4 minutes. After that, the interest will dissipate.
Be aware, however, that the majority of spectators will not even reach the 3-minute viewing mark.
The attention span of consumers is incredibly short these days – so you have to succeed in capturing their attention and keeping them engaged. What story would you like to listen too? How could your interest be aroused? It is essential to put yourself in the shoes of your spectators. If you are not excited about watching your videos, then certainly no one will be either.
4. Produce videos in advance
Produce at least 3 to 4 videos before your launch to have reserve content in case of unforeseen events and make sure to respect your publication schedule. And if that reassures you, remember that there is no need to reinvent the wheel.
5. Keep SEO on YouTube in mind
As mentioned before, YouTube is the second-largest search engine in the world; although this is not obvious at first. Relevancy is essential for search traffic: your customers must be able to find you. After all, you solve their problems. So, you need to optimize the keywords of your video titles and make sure to use all possible tags (tags or “tags” are HTML elements providing information about a web page to Internet users and search engines. , allowing in this way to improve your referencing; meta tags, title tags, meta descriptions).
Which Channel Is Good For Doing An SEO:
“Tube buddy is an excellent tool to manage this (a YouTube channel management tool). These details can make all the difference when it comes to your channel’s performance. You don’t have to be active on YouTube if you don’t optimize your videos for relevant keywords.
At this point, you should have a clearer idea of the YouTube strategy that may be right for your business. There is a big opportunity for brands willing to use video as a promotional channel; remember, however, to do some thinking before you start. Consider your target audience, and heed the tips mentioned in this article to successfully increase your brand awareness on YouTube and maximize your sales.
Find out more Youtube Brand Marketing Strategy to increase sales.