Digital Marketing Training

Digital Marketing Training

As the digital marketing industry continues to grow at a rapid pace, marketers are opening up new opportunities. A digital marketing training course was created taking into account current industry standards. It is an initiative designed to train students and professors in the field of digital marketing. Google certification is the best way to bring out your resume. It will show that you have real digital skills and that you are motivated to work in today’s business world.


Digital marketing promotes products and services using digital technologies, such as the Internet, mobile phones and many other digital media. Students who complete the course and are certified will acquire skills to help them develop their competitive strategy.


Here are some types of marketing techniques used for promotion: your website, your blogs, your eBooks and white papers, your social networks (Facebook, LinkedIn, Twitter, Instagram, etc.), the coverage earned online (public relations, media social services, etc.). online brochures, branded items such as logos, typefaces, etc.


Here are some tactics used: SEO, content marketing, inbound marketing, social media marketing, click payment (PPC), affiliate marketing, native advertising, marketing automation, email marketing. The best part of digital marketing training is that it can work for all businesses in all sectors, regardless of what they sell. Marketing always involves creating contacts with buyers to identify the needs of your audience and create valuable online content.


There are about 150 000 digital jobs expected by 2020 and not enough digital professionals to fill them. This gives students who are studying digital marketing a unique competitive advantage: you are preparing for a career where demand exceeds the offer. Always a good shot. It rarely happens a week without new jobs in digital marketing being advertised for multinationals and national brands.


Digital marketing training is a career choice of “Evergreen “. Marketing, technology constantly evolving, so it is necessary to re-qualify our skills. Think about your future with impressive digital work.


Search engines

As most people access the Web using a search engine, it is essential to know how it works and to make itself visible through a search engine. Through search engine marketing, you can

create a brand presence, make a sale or get a customer that can then be closed through direct marketing channels.


It is necessary to know all the possible options for branding and marketing via search engines in order to be a good promoter for a company.


There are 5 strategies for search engine marketing.

  • Search engine optimization (SEO)
  • Click payment (PPC)
  • Contextually targeted text ads
  • Inclusion paid and
  • Optimizing digital assets
  • Companies that use SEO and PPC are the highest.


Facebook and other social media marketing

We need to understand the complex dynamics of people’s interaction on social media. Internet users interact with a brand on social media by viewing an ad, a Facebook page, a photo, etc. and they comment on the product, share or share their comments with other friends and relatives. Taking advantage of this social presence is part of digital marketing.


Email advertising

Give the consumer the opportunity to receive emails about the product, discounts, offers, and events. They must be relevant and interesting and motivate the consumer to visit the company’s website or to buy.



Building a website with a logical hierarchy in its navigation based on the purpose of the website is an important skill to acquire. The website can be HTML, PHP or Word Press according to our interest.


Mobile media

Since the majority of our population spends more time on mobile phones than on desktops and computers, you need to learn how to tailor ads, Web pages, and social media images to the mobile phone.

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