With any type of advertising, you are marketing to individuals who have different points in their decision-making process and are buying a cycle depending on the product or service you offer. This is where you play determining your sales path.
Understanding your sales path allows you to better understand the most appropriate marketing methods to attract new prospects. If you Google looks like a sales path, you often see similar models divided into different levels. You’ll notice three-phase models, some up to eight. This is because of how much you want when looking at different levels of your sales path. With fewer levels, your style is wider. The more levels you have, the more calculated your approach will be.
What does a sales look like?
The general sales path consists of the following levels:
Awareness – You help a potential customer to know your product or service.
Educate – Now that the individual or company is familiar with your product or service, it is important to educate them about who you are and what you have to offer.
Interest – now has the potential to understand who you are and the offers you offer. If they are in the market for your product or service, they will do more research on how to stack it up against competition. A large part of this may come from online reviews (like Google My Business or Facebook) in an effort to gain confidence in your brand.
Mind – The prospect now knows your brand, is educated about what you offer, and cares about your product or service, but has not yet made a next step or decision.
Decision – The prospect assessed the options and is ready to make a decision.
Work – Congratulations! The prospect is now turned into a client or customer when he actually buys.
Now with a basic understanding of the different levels of your sales path, you are more able to develop marketing methods depending on the level you are looking for to enter into your sales path. Obviously we all like individuals who are already aware of our brand, educated about our products and services, and ready to make a decision. However, this is not the case in general and why we declare.
What are the most appropriate marketing methods for each stage of your sales track?
Splitting the sales path into layers helps shape digital marketing efforts.
By segmenting sales to higher, middle, and lower levels, this now helps you better connect the appropriate digital marketing effort (s) to the customer journey. Each level (top, middle, and bottom) is equally important because each probability is unique in terms of their level of awareness, education, or understanding of your product or service. Some possibilities may be ready to make a decision immediately, while others may not be fully aware of what they are offering.
Through a defined sales path and a basic understanding of how each of these stages is related to the client’s journey.
What are the most logical tactics for the repression summit?
Should the tactics of repression serve a different purpose against the middle or the bottom?
Yes and yes. Fortunately, in today’s sophisticated digital marketing world, we have the tools and platforms that allow you to advertise to everyone – no matter where you may fall within your sales path.
Works with clients who have sales and marketing goals from the lead generation (down repression) to management review (middle of repression) down to brand awareness (higher repression). Just as every prospect entering your sales path is unique, each customer is unique and requires a tailored digital marketing strategy.