Does your website generate enough traffic but conversions are still low? Your website may need a much-needed health check called “landing page optimization”.
In general, optimizing your landing page is a process to optimize different elements of your landing page to increase conversions. A good-looking process that takes into account qualitative and quantitative information to create a new version of the landing page that already exists.
The main goal of the landing page optimization process is to re-create specific landing pages to target the audience as best as possible and drive more leads and sales. According to WordStream, 52% of companies use landing pages and also test them to improve conversions. This makes landing page optimization a mandatory process to increase sales and conversions.
To understand the concept of landing page optimization, you first need to know what your landing page is about. In simpler terms, a landing page is any page on your website that is specifically designed with one conversion goal in mind.
One goal of landing page conversion is to limit the number of options available to the visitor and convince them to achieve the desired conversion goal.
Why is landing page optimization a key component of lead generation?
Each marketer or advertiser has some goals to achieve when developing digital marketing in mind. However, lead generation is one of them. To create eligible leads, specific landing pages are created. These pages block the gap between you and your potential customers.
Landing pages provide something valuable to potential customers versus user contact information. This information is also used in the process of converting potential customers into sales. Digital Marketing Agency in Lahore Provide customer Satisfaction Services
Because landing pages are an indispensable part of creating leads, they need to be improved at regular intervals to improve performance. As mentioned above, landing pages are focused on laser conversions, so improving them will result in a higher conversion rate.
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Elements of the landing page
You should now understand what your landing page is and how you support it to generate potential customers. The following line comes in the elements that make up and have one landing page. Here are the main components of your landing page:
This is probably the first thing visitors might see or notice when they arrive on your landing page. Since the main purpose of the headline is to report the unique value display. Therefore, make sure that the presentation is clearly summarized in the main address.
The title should describe exactly your presentation without beating around the bush. Keep the title brief, concise and accurate. Add a subtitle if you have more information to ask.
- Copy based utility
After placing an attractive headline that attracts user attention, you need to provide relevant text that explains everything about your offer in a clear and simple way. Avoid writing long paragraphs. Break all that is necessary in any of the short paragraphs or use points.
Instead of focusing on features, provide a list of the benefits your product / service will offer your users. Benefits enjoy a higher rate of attraction than features where benefits directly tend to solve the pain points of users.
- Photos and videos
The internet space is very crowded. Having blocks of content on your landing page can lead to disappointments for your visitors and may bounce back. So, to make your landing page more effective, be sure to combine your photos and videos to make your landing page look more attractive.
- Conversion model
The most important element of your landing page is the conversion model. This is where visitors submit the requested information in return for the offer. Since the conversion model carries a lot of importance, it should be noticeably noticeable.
Typically, conversion models are designed inside a box. Shorten the fields that must be filled in (visitors are reluctant to provide detailed and lengthy information about themselves).
- Social participation buttons
Links that allow visitors to share their own landing page on many social media platforms such as Facebook, LinkedIn, Twitter, Instagram, etc. Social sharing buttons not only extend your horizon on the web, but also increase your conversion rate.
- Trust Factors / Certificates
It is a widely known fact that most people are more inclined toward testimonials than already existing customers. You can use this parameter optimally. Trust and certification status will provide a positive image of your product and services.
- Setting SMART objectives
Before you start creating and designing your landing page, select a specific goal you want to achieve. Setting a goal in advance is a framework to work on. Try to set SMART goals (specific, measurable, achievable, relevant and timely) that are easy to achieve.
There are many goals that marketers want to achieve through landing pages. Some may want to gather potential customers while others may want to sell a product. There can be goals related to brand awareness and increased engagement rates. Once you’ve decided on the goal, choose an appropriate landing page to complement your goal.
- Grouping your page
Once you’ve set your landing page goal, place the different elements of your landing page in place. Create different versions of your landing page and test the placement of different elements such as title, photos, videos, conversion model, CTA, etc.
Finally, once you’ve grouped your landing page, create a post-conversion page. This page gives you complete information about what happens after visitors complete the conversion goal. Once a visitor completes a certain conversion, you can ask them to follow up or socialize to become connected on social networks as well. In addition, you can also ask them to subscribe to your newsletter to follow up the conversation through emails.
- Drive traffic to your landing page
Now, you must have created a landing page along with the Post Migration page. The next goal is to direct traffic to your landing pages until the conversion goal is complete. Simplicity on the landing page is the key to increasing traffic. Keep the theory simple.
If you’re a new business just starting to get an online presence, you should start with paid ads or banner ads. Moreover, if you are already working, you can move on to other marketing platforms such as email marketing and social media marketing along with paid advertising.
Content marketing is another key component that’s useful no matter whether you’re a new or already established business. Providing users with valuable content (generally in the form of blog posts, ebooks, guides) naturally draws attention and builds your reputation online.
- A / B Test your landing page
A landing page A / B test is a strategic process where different versions of your landing page are tested to see which one performs better. Different items are placed and placed in different places and tested. During A / B tests, test one element at a time for accurate information.
Testing of different elements at one time may not give the exact functionality of each element. There are some standard elements to be tested from A / B which are the main title, call to action, images, CTA button design, CTA button color, model, and fields embedded in the form and version.
Landing page optimization best practices
- Reduce the number of actions on your landing page
Remove all unnecessary information from your landing page, such as additional form fields, ads, pop-ups, images, and even text. If your landing page has a large number of actions, visitors are likely to feel confused or angry. And then, will wear again. So, make sure your actions are limited to the conversion goal only.
- Put appropriate and original content
Measure the relevance of your landing page content to your primary keywords. So make sure to create an appropriate landing page for your keywords as well as ads. Make sure your ads and landing pages match the keywords in your ads.
Your landing page should clearly indicate the user query solution. When a search query matches a user’s landing page content, it gives a positive impact on visitors and builds confidence.
- Indicate the offer clearly
Beating around the bush is a complete No-No when it comes to improving landing page performance. Be very clear about your offer so your visitors do not have to search for it. Place offers in a language that matches the search queries of your site visitors.
- Landing page load speed
Online visitors are always in a hurry. They want accurate information in no time at all. They’re more likely to return from the landing page if it takes forever to open. All your efforts to improve landing page performance will fail if the page speed is low. Lower page speed also reduces overall Quality Score, which represents further setbacks.
- Simple and easy navigation
Just because you deal with a lot of things online does not necessarily mean that you will include all the information in a single landing page.
Do not spoil your landing page. Place only the necessary items on your landing page and make sure they’re easy to navigate.