In SEO, the two most important strategic areas may be the development of content on the site and building links. Developing site content allows you to optimize your site’s pages based on specific keywords and increase their relevance to your target audience. On the other hand, creating links transfers authority to your site so that it is perceived to be more reliable, resulting in a higher ranking.
Of course, there are sub-strategies in each of these areas, and one of the most interesting is the internal link strategy, which will be used to connect your blog posts and the internal pages of your site. What is the importance of this internal link strategy for the success of your SEO campaign?
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HOW INTERNAL LINKING WORKS
The idea behind the internal link is quite simple. Each page of your site will contain links to other pages of your site. Your goal in optimizing these internal links will be to include the correct number of links on each page, pointing to the right destinations, with the right keywords.
Unlike incoming links to external sources, these links will not transmit new authority to your pages (because they will all come from the same domain), but may, depending on how they are constructed, affect how your site is created. is indexed and how it is ranked.
THE SEO BENEFITS
Here are the top three SEO benefits you’ll see in your internal link strategy:
Anchor text and context. Just as your anchor text in creating external links is important, the anchor text of your internal links can play a role in how your pages are ranked. Systematic links to a specific internal page of your site with a specific phrase, such as “custom cabinets,” can help Google understand the relevance of this page and present it for relevant keyword queries. However, keep in mind that using such keyword-rich anchor text can be a trigger for Google spam when used on external links. However, it is generally acceptable to use keyword-rich anchor text in your internal links.
Page relationships. Internal linking also allows Google’s search bots to understand your site’s design and the relationships of the page it contains. For example, you can use your internal linking strategy to establish a hierarchy of category pages, home pages, and subpages.
Redistribution of strategic authorities. Internal links can not increase the overall authority of your site, but they can assign some of their own authority to a new page. For example, if you have a blog post with a high authority for dozens of inbound links pointing to it (let’s call it a post) and another blog post with almost no page authority (publication B), you can increase the number of posts. the authority of publication B by the link to comes from publication A, and the authority of publication A will decrease by a similar amount.
You will also benefit from these non-referencing benefits:
Retention of visitors. When a visitor sees a link in a blog post they like, they may click on it instead of leaving the site. They are a miniature call to action that keeps users on your site longer, which means more opportunities to sell your products and services and greater brand visibility.
Airworthiness of the site. Internal links also help your customers navigate your site more easily. If you use them carefully, you can use internal links as a guide so that your users know what other content might interest them, giving them shortcuts for immediate use.
Direction of the reader and conversion possibilities. Finally, internal links allow you to direct your users to a specific address. For example, you can guide them through the purchase process by directing them to more and more advanced content in the purchase cycle, or often give users a last call to action to ensure more conversions .
So, what is the best way to create internal links? What habits do you need to establish to get the most out of your strategy?
Build internal links to your money pages. First, take the time to identify the pages you want to rank in Google search results. Then, place internal links on the most important pages of your site that lead to these landing pages.
Use a plugin to automatically include internal links. If you are a WordPress user, there are a number of add-ons available that will automatically link certain keywords to certain URLs on your site, such as SEO Auto Links. It’s a fantastic way to set it up and forget about it with your internal link strategy, which I highly recommend.
Avoid too many keywords. Links with anchor text loaded with keywords can help you determine the relevance of certain search queries, but you should be careful not to enter keywords. If you use the same phrase every time you link to a specific page, red flags may appear.
Consider your placement. Links at the beginning of a page tend to count more than links at the end of a page and links in the body of an article are worth more than links at the bottom of the page. Examine your placement carefully.
Stay within 3 “hops” links. Moz recommends that no page on your site be more than three clicks away from another page. This should help you make sure all your pages have logical links at all times.
THE BOTTOM LINE
Internal links are a very valuable strategy, both for SEO and for the end result of your site. Pay close attention to how your links link your pages to each other and try to keep your navigation as intuitive and convenient as possible.
The internal connection may not be as important or as powerful as the creation of external links, but it is worth it to invest time and effort.
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