The world has become so competitive that even some of the most important digital marketing trends will not make any difference if they are not accompanied by solid strategies for SEO.
We all remember the times of a decade ago, when it was so easy to reach a high rank in Google for almost any keyword you want to say. All it took was three months of classic SEO tricks because there were no strict guidelines to follow or any algorithm limitation. The keywords were filled everywhere, in bold and anchor text, the contents were repeated. All this went well and we were able to confidently predict the results in three months.
This win-win situation for each SEO process changes rapidly when Google launches algorithms that are beginning to focus on low quality content, low quality links and link farms. These algorithms were an assault for both Google and SEO because many companies had great success in their traffic and many of them were completely destroyed. Of course, it makes everyone try harder to provide better values through high quality content and user experience, creating a huge competition. Therefore, if you are looking to outperform your competitors in 2019, you will need some advanced SEO techniques.
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Hand-in-Hand With UX
Starting with your SEO plan, the first thing you need to build to perfection is your user experience. The reason is very simple: UX requires numbers that belong to SEO, and SEO requires a solid web design architecture that UX must provide, which means that both must work hand in hand. The user experience covers all aspects of the user’s interaction with a company in general, with its products and services, which means that its web design must go beyond the beautiful appearance. If you analyze the successful design of our DML site, you will see a whole team of highly experienced, creative and passionate people, including digital publicists, content creators, SEO specialists, web developers, graphic designers, the website and UX Designers. . This is the only approach that will create a good user experience that will provide users with the confidence and confidence to buy on the first visit. This will not only improve traffic and sales, it will also drastically reduce your bounce rate.
Develop a User Base Around Your Brand
Once I have created an impressive UX site, I have also completed a significant part of the crucial SEO tactic: the brand. The more established your brand is, the higher your SEO ranking will be. The task of creating a reliable brand in this vast sea of competition is not so easy: the great UX fulfills part of the task, but what is the second part? Well, in this second part, you will need a large number of trusted followers who are not only willing to buy you, but also to listen to your story and spread the word. It is important to develop this user base because they will be your eyes and ears and the basis for further development of the brand. They will mention their brand name to social networks, which will become a sure sign of their trust in their services, a vital factor when it comes to their resettlement status.
Think of Small Screens
Yes, everyone has talked about the importance of being a mobile phone friend for years, but many business owners still do not think enough about small screens. Now, when more than 60% of searches are made on mobile devices, this will be a logical step, but with Google’s mobile indexing first, this is a crucial step. Everything Google offers, sooner or later, changes the rules of the game, so set up your website on time.
Get Ready to Talk, Fast
As with mobile devices, 50% of searches will soon be available. The more you optimize your website for voice search, the more competition you will lose. The first thing you should do is pay attention to how the keywords are structured. Audio quarries are more conversational and may be less specific, so long-term keywords will work better. The second thing, perhaps more important, is the speed of your website. Users turn to voice search because they want to search faster, which means they want to wait even less. Now, the expectations of almost 50% of them is to load the page in less than two seconds, so do everything possible to further improve the loading speed of your page.
Target The Queries With Precision
We have already said that content packed with keywords is an improved trick for cheap search engines (SEO) that no longer works. With more intelligent and effective algorithms, Google can know if its content is relevant or not, and will not hesitate to penalize it if it is not. That is why it is important to know how to handle all types of consultations with precision. If your results are not fully linked to the queries, your bounce rate will increase, which is a clear indication to Google that your site is not at the top of the search results.
Content is Still King
These algorithmic constraints may be hard to believe, but because of these limitations in particular, they should not only be high-quality content, they should be unique. Those who have the ability to produce high quality and unique content will dominate the search, and as a result, there is more content than ever. It has become a real career, so you need additional resources to tell the stories of your brand, such as starting a blog. A well-planned content strategy is essential if you want to involve and involve users, who will then spread their words through social media platforms.
But Nothing Will Kill The Video Star
The video seems literally immortal since content marketing is simply incomplete without it. Video content still accounts for 60% of B2B and B2C marketing strategies. Almost 50% of consumers watch at least one hour of video per day. With huge searches of up to 3 billion searches per month, YouTube is the second largest search engine after Google. All this indicates that a good video strategy that will create a reliable image of your brand can control the SERP.
As I’ve probably noticed, all these tactics are linked. You will not be able to develop a strong user base without using the proper UX, which again requires an improved search on mobile and audio devices. Again, a strong user base means nothing without high quality, unique content and proper guidance. Therefore, it is not enough to choose a tactic that suits you perfectly, the important thing is to implement everything and superimpose it.
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